“Usage” refers to the platform or media where the content will be published or distributed. Clearly defining usage in the contract is essential to protect the model’s image rights and to set fair and transparent terms. Since each type of usage has a different level of exposure, rates and conditions may vary.
Here are some common usage types:
• Digital (Owned Media): Your brand’s official website, social media channels, or mobile app. This also includes placements on third-party websites.
• Sponsored Ads (Paid Media): Paid placements like online ads or banners. Some models may charge extra for this type of usage.
• Outdoor Ads (OOH): Billboards, bus shelters, building walls, rooftop posters, and other large-scale physical ads. These usually require separate terms and fees.
• TV Home Shopping: Broadcasts on home shopping or T-commerce channels.
• Magazine Editorial: Features in print or online magazines, usually for non-commercial editorial content.
• Print Materials: Flyers, brochures, POP displays, event banners, and other printed collateral. Additional costs may apply depending on scope.
• TV Commercials: Broadcast ads on national or cable TV. This is considered high-impact usage and often requires pre-approval and premium rates.
Specifying the intended usage in advance helps ensure clarity, prevent disputes, and support a smoother contracting process. Be sure to include this information when submitting your request.